Victor Coreas | art & design » logo http://www.victorcoreas.com Thu, 25 Mar 2010 04:52:24 +0000 en hourly 1 http://wordpress.org/?v=3.0 Make my logo lower case http://www.victorcoreas.com/2009/06/05/make-my-logo-lower-case/ http://www.victorcoreas.com/2009/06/05/make-my-logo-lower-case/#comments Fri, 05 Jun 2009 20:33:07 +0000 VC http://www.victorcoreas.com/?p=223 walmart-2

Well something that me and my friends have recently talked about was in the weekend edition of The New York Times.

The article talks about the hot new trend for big corporations is the redesigning of their logos and or packaging.
Everyone wants to seem like they’re real nice and considerate.
using lower case, green leaf, rounded typefaces = friendly
I can hear all the marketing directors saying “no, make the logo greener“.

]]> http://www.victorcoreas.com/2009/06/05/make-my-logo-lower-case/feed/ 0 Ciao Bella http://www.victorcoreas.com/2009/02/27/ciao-bella/ http://www.victorcoreas.com/2009/02/27/ciao-bella/#comments Fri, 27 Feb 2009 04:20:03 +0000 VC http://www.victorcoreas.com/?p=138 ciao_bella_forvc
This was done in collaboration with Laurie, this was one of her clients.  Mary was looking for a redesign of her ID, she was really unhappy with her orginal logo and cards that she had gotten a year ago.

Mary was very open to try something different and we came up with the 2×2 business cards, 5.5×8.5 letterhead and 5.75X4.375 envelope.

I’m really pleased with the final outcome. Mary was a pleasure to work with.
Her website redesign to come soon.

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