Well something that me and my friends have recently talked about was in the weekend edition of The New York Times.

The article talks about the hot new trend for big corporations is the redesigning of their logos and or packaging.
Everyone wants to seem like they’re real nice and considerate.
using lower case, green leaf, rounded typefaces = friendly
I can hear all the marketing directors saying “no, make the logo greener“.

Check it.

We just gave up the the poland spring water bottles for the reusable ones.
But for the people that are too lazy or don’t have the time to refill their own bottles here is another option.
Hopefully it gets to New York soon.

Great idea. Plus the design of the box is pretty fresh.